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When the CEO of a company is interviewed, it is typically a positive engagement. A lot of traders look for events like this, or an interview on TV, to boost a companies stock price on the day of the interview. So Event Traders will probably be interested in this one. And those event traders may opt to enter a little early for the runup. Plus, this is the exact kind of event people will share all over social media, which can make the runup period full of FOMO fueled spikes.